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Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to  coincide with the London 2012 Olympics. Accused of 'ambush' marketing the  adverts were deemed not to have infringed their
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their

15 Best Olympics Advertising for London 2012 | This is not ADVERTISING
15 Best Olympics Advertising for London 2012 | This is not ADVERTISING

Nike takes marketing gold with neon-yellow shoes
Nike takes marketing gold with neon-yellow shoes

Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian

Nike, Adidas claim victory in the battle of Olympics marketing glory -  oregonlive.com
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com

London, Ont., takes a star turn in Nike's ambush Olympic ad - The Globe and  Mail
London, Ont., takes a star turn in Nike's ambush Olympic ad - The Globe and Mail

How Nike Brilliantly Ruined Olympic Marketing Forever
How Nike Brilliantly Ruined Olympic Marketing Forever

2012 London Games — Brand Police on Prowl for Nike and Other Ambush  Marketers - The New York Times
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times

London 2012: Nike's Volt shoes capture marketing gold | The Star
London 2012: Nike's Volt shoes capture marketing gold | The Star

Nike Debuts 'Game On, World' Campaign – Footwear News
Nike Debuts 'Game On, World' Campaign – Footwear News

Nike case study: Get inspired by the best Nike ads of all time
Nike case study: Get inspired by the best Nike ads of all time

Effie
Effie

Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics |  Running Shoes Guru
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru

London 2012 Olympics will not take legal action over Nike ad campaign |  Advertising | The Guardian
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian

Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian

Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to  coincide with the London 2012 Olympics. Accused of 'ambush' marketing the  adverts were deemed not to have infringed their
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their

Case study: Branding strategies at London Olympics - BusinessToday - Issue  Date: Sep 29, 2013
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013

Nike Find Your Greatness - quanpayne
Nike Find Your Greatness - quanpayne

Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at  Olympics - Bloomberg
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg

NIKE Greatness | The Work | Production Company | Creative Services |  ManaMedia
NIKE Greatness | The Work | Production Company | Creative Services | ManaMedia

Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to  coincide with the London 2012 Olympics. Accused of 'ambush' marketing the  adverts were deemed not to have infringed their
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their

Nike's Ambush Marketing Tactic
Nike's Ambush Marketing Tactic

London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The  Hollywood Reporter
London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter

Nike Find Your Greatness - Quan Payne
Nike Find Your Greatness - Quan Payne

Case study: Branding strategies at London Olympics - BusinessToday - Issue  Date: Sep 29, 2013
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013