Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter
A fight with Nike led Jonah Peretti to create a billion-dollar media empire
Jonah Peretti and Nike | Media | The Guardian
FROM ZERO TO MILLIONS: the Secret to Making Content Go Crazy/Viral
Nike ID Sweatshop E-mail Controversy | Know Your Meme
PDF) A case of discursive political consumerism: The Nike e-mail exchange | Michele Micheletti - Academia.edu
Nike Sweatshop Emails | ALN | NT2
Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
Nike Now Allows 'Islam' And 'Muslim' On Custom Sneakers [UPDATE] | HuffPost Impact
How BuzzFeed CEO Jonah Peretti took an instant messaging bot and turned it into a $1.5 billion media empire
In These Times 25/08 -- No Sweat, No Slang
How BuzzFeed mastered social sharing to become a media giant for a new era | WIRED UK
Jonah Peretti and Nike | Media | The Guardian
Jonah Peretti: BuzzFeed's list king
Jonah Peretti and Nike | Media | The Guardian
THE RISE OF POLITICAL CONSUMERISM | StratejiCo.
FROM ZERO TO MILLIONS: the Secret to Making Content Go Crazy/Viral
How a fight with Nike led Buzzfeed's Jonah Peretti to create a billion-dollar media empire
Jonah Peretti's Awesome Viral Media Presentation Explained
Jonah Peretti | Blog | Digital Design, Service & Technology - DDSN Interactive
How Jonah Peretti created BuzzFeed, a billion-dollar media empire
Nike ID Sweatshop E-mail Controversy | Know Your Meme
BuzzFeed Case Study: The Buzzfeed Story (beyond cute cats and memes)
Miranda July and Jonah Peretti on Reading Other People's E-Mail
Viral Marketing Tips from BuzzFeed's Jonah Peretti