The Business Page: Nike, adidas dominate endorsement world - Sports Illustrated
Nike, Under Armour, Athletic Brands Using Celebrities to Hawk Products | Fortune
Celebrities & Their Adidas Links - Ark Industries
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Adidas struggles to catch up with Nike's runaway success | Financial Times
Celebrities & Their Adidas Links - Ark Industries
6 Largest Athlete Endorsement Deals in the Modern Era | Man of Many
To celebrate Title IX's 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all
I give them credit for taking the deepest dive first': Inside Adidas' playbook for celebrity partnerships - Digiday
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The Best Celebrity Shoe Partnerships in 2018 – Footwear News
The Power behind the Non-athlete celebrity endorsement deal | by Lesetja Thema | Medium
Beastie Boys and other celebrities who collaborated with Adidas | Fox Business
Sneaker Wars: Inside the Battle Between Nike and Adidas | GQ
These 13 Athletes Won the Most Lucrative Endorsement Deals | GOBankingRates
Adidas Signs 15 Women's Sports Stars to NIL Deals - Boardroom
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