BBC Radio 4 - Sneakernomics - The sibling rivalry that changed sport for ever
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Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
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Adidas vs Puma - The Family Argument That Gave Rise to Sports Marketing - YouTube
These 13 brands have controversial, dark origins | BusinessInsider India
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BBC Radio 4 - Sneakernomics - The sibling rivalry that changed sport for ever
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
